How does one determine the meaning of "Natural" on food packaging? Today the word “natural” is hotly debated in company boardrooms. Most consumers define is as no pesticides, no GMOs, no chemicals were used during processing, no artificial ingredients or coloring and some corporations are using it to green-wash products. In the meantime, opportunist law firms are capitalizing on the vagueness of the definition.
What if you couldn’t tell the difference between products? What if the product you thought you were buying was a different product all together- different ingredients, from a different company and packaging that are barely distinguishable from the product you had come to trust over the years. It happens… more often than you think.
Like many people, I shop at a natural health food store because I believe the quality of the products is better than a conventional grocery store. And I’m willing to pay for it. When I imagine where these products come from, my mind conjures up free-range cows, cozy family gardens and beer fermented in small batches. Unfortunately, my images are idealized.